From October 15 to 16, the 2025 Cosmetic 360 International Exhibition took place in Paris, France!

As a leading enterprise in China’s cosmetics industry, Proya Cosmetics participated in the exhibition with our three flagship brands — PROYA, Timage, and Off&Relax — together with our latest academic research achievements, showcasing our deep expertise and achievements in AI-powered R&D, product innovation, and the development of an international open innovation ecosystem. Mr. Hou Juncheng, the Founder & Chairman of Proya Cosmetics, attended the event together with members of our global R&D team.

During the exhibition, Proya Cosmetics participated as one of the jury companies in the highly anticipated Innovation Challenge, joining several leading global beauty groups in project evaluation and technical exchange. Proya Cosmetics leveraged the Innovation Challenge as a global platform to identify and connect with innovative partners possessing breakthrough technologies, accelerating the development of an open international innovation ecosystem.
In last year’s Innovation Challenge, Proya Cosmetics keenly recognized the transformative potential of AI technologies in reshaping the beauty industry. Through the competition, we identified a pioneering company utilizing molecular-level AI prediction technology to revolutionize cosmetics R&D and personalized skincare, and established an initial collaboration with this partner.

Looking ahead, Proya Cosmetics will remain committed to “Double Ten” strategic vision, continuing to deepen international exchange and collaboration, integrate global top-tier R&D resources and cutting-edge technologies, and deliver more innovative products that merge science and aesthetics for consumers worldwide, working hand in hand with industry partners to shape the future of beauty together.